No matter in the Spiritual World!

Verse 1.11.2 (Sachisuta Pr):

* The white and fat-boweled conchshell, being gripped by the hand of Lord Kṛṣṇa and sounded by Him, appeared to be reddened by the touch of His transcendental lips. It seemed that a white swan was playing in the stems of red lotus flowers.
* In various places in the Vedic literature, like BG, Brhama Samhita, SB, the form of Krishna is described and glorified.
* In the holy dham also, we will find the special presence of the Lord. Eg: Srila Prabhupada and his disciples, how they find so much energy in the dham's of the Lord.
* SP writes: the paramahaḿsa, or the supremely intelligent person, plays the part of the ducking swan in the water of spiritual bliss, eternally decorated by the lotus flower of the Lord's feet.
* Chanting being one of the foremost services, we need to sincerely chant.